Tools overview
get_target_audience
5 segments, 5 personas with motivations and barriers.
get_competitive_landscape
5 competitors, positioning, differentiator matrix.
get_marketing_strategy
4-phase strategy with budgets and KPIs.
get_campaign_ideas
10 ready-to-use campaign concepts.
get_sales_arguments
Top 10 arguments per segment.
get_business_glossary
35+ FR/EN terms across 7 categories.
get_seasonality
Peak periods and corridor impacts.
get_business_faq
20 strategic and operational Q&A.
get_regulations_summary
Legal framework (France, EU, Africa).
Who is this for?
| Role | Typical questions | Key tools |
|---|---|---|
| Marketing | Campaign ideas, audience segments, competitive positioning | get_campaign_ideas, get_target_audience, get_competitive_landscape |
| Sales | Selling points by segment, FAQ, pricing justification | get_sales_arguments, get_business_faq, get_competitive_landscape |
| Content | Brand glossary, tone of voice, seasonal calendar | get_business_glossary, get_seasonality, get_brand_guidelines |
| Support | FAQ answers, regulations, business terms | get_business_faq, get_regulations_summary, get_business_glossary |
| Management | Strategy roadmap, budgets, market position | get_marketing_strategy, get_competitive_landscape, get_seasonality |
Example conversations
Planning a diaspora campaign
Planning a diaspora campaign
You ask:
I need to plan a campaign targeting the African diaspora in France for the holiday season.The AI combines
get_target_audience (diaspora segment), get_campaign_ideas (“Noël au Pays”, “Le Colis de Maman”), and get_seasonality (December peak) to give you a complete campaign brief.Writing a pitch deck
Writing a pitch deck
You ask:
I’m preparing a pitch deck. What’s our competitive advantage over Cocolis and PiggyBee?The AI calls
get_competitive_landscape and returns the differentiator matrix showing ColisMove’s unique positioning on France↔Africa corridor, Stripe escrow, KYC verification, and commission structure.Answering investor questions
Answering investor questions
You ask:
An investor asked about our total addressable market and growth strategy.The AI calls
get_marketing_strategy and get_business_faq to provide the 4-phase roadmap (pre-launch → scale), market sizing data, and strategic Q&A.Training new support agents
Training new support agents
You ask:
What terms should our support team know?The AI calls
get_business_glossary to return 35+ terms with FR/EN translations and definitions — from “GP” (Gentleman Porteur) to “séquestre” (escrow).Checking legal compliance
Checking legal compliance
You ask:
What regulations apply to our service in France?The AI calls
get_regulations_summary and returns French transport law (Article L3232-1), GDPR requirements, and the list of prohibited items.Target segments
| Segment | Priority | Description |
|---|---|---|
| Diaspora africaine | P1 | Africans in France sending packages to family back home |
| Voyageurs réguliers | P1 | Frequent travelers who can earn money carrying packages |
| Étudiants | P2 | Students traveling between France and Africa |
| Commerçants informels | P2 | Small merchants importing/exporting goods |
| Occasionnels | P3 | One-time senders for special occasions |